The old site was content heavy with no clear pathways vital areas. This was causing a lack of user interaction within the site and confusion.
Bounce rates were reduced by more than half within 2 months of the site going live.
Summary
Cintra are a cloud architecture company that are partnered with AWS and Oracle. Their old website was dated with a lack of user journeys, that didn’t portray modernity and trust. The navigation was flooded with pages and no clear pathways to vital pages. They had a low intake of job applications which was an important objective for the stakeholders.
A lot of content was gated and therefore not accessible by users which causing a lot of drop offs on the site.
The Challenge
Cintra are a cloud architecture company that are partnered with AWS and Oracle. Their old website was dated with a lack of user journeys, that didn’t portray modernity and trust. The navigation was flooded with pages and no clear pathways to vital pages. They had a low intake of job applications which was an important objective for the stakeholders.
A lot of content was gated and therefore not accessible by users which causing a lot of drop offs on the site.
My Role & Team
Cintra are a cloud architecture company that are partnered with AWS and Oracle. Their old website was dated with a lack of user journeys, that didn’t portray modernity and trust. The navigation was flooded with pages and no clear pathways to vital pages. They had a low intake of job applications which was an important objective for the stakeholders.
A lot of content was gated and therefore not accessible by users which causing a lot of drop offs on the site.
Approach
Cintra are a cloud architecture company that are partnered with AWS and Oracle. Their old website was dated with a lack of user journeys, that didn’t portray modernity and trust. The navigation was flooded with pages and no clear pathways to vital pages. They had a low intake of job applications which was an important objective for the stakeholders.
A lot of content was gated and therefore not accessible by users which causing a lot of drop offs on the site.
Let's Talk!
Cintra are a cloud architecture company that are partnered with AWS and Oracle.
Results & Impact
Cintra are a cloud architecture company that are partnered with AWS and Oracle. Their old website was dated with a lack of user journeys, that didn’t portray modernity and trust. The navigation was flooded with pages and no clear pathways to vital pages. They had a low intake of job applications which was an important objective for the stakeholders.
A lot of content was gated and therefore not accessible by users which causing a lot of drop offs on the site.
What I Learnt
Cintra are a cloud architecture company that are partnered with AWS and Oracle. Their old website was dated with a lack of user journeys, that didn’t portray modernity and trust. The navigation was flooded with pages and no clear pathways to vital pages. They had a low intake of job applications which was an important objective for the stakeholders.
A lot of content was gated and therefore not accessible by users which causing a lot of drop offs on the site.