The old site was content heavy with no clear pathways vital areas. This was causing a lack of user interaction within the site and confusion.
The Small Business Charter is a national accreditation awarded by small businesses to business schools who excel in supporting small businesses, student entrepreneurship, and the local economy. The Small Business Charter’s previous website failed to effectively showcase the quality and benefits of their accreditation. There was a lack of fluidity in the site’s design and communication, which hindered the clear demonstration of the value added for business schools to obtain and maintain SBC accreditation. Consequently, this gap impacted the organisation’s ability to attract and retain business schools, with a retention rate of roughly 60%.
The primary goal of the website transformation was to advocate for the SBC accreditation and onboard new business schools into the SBC ecosystem. The SBC accreditation stands as a hallmark of quality, supporting small businesses and providing significant value to accredited business schools. The key objectives included:
- Enhancing the retention rate of accredited business schools.
- Clearly communicating the benefits and quality associated with SBC accreditation.
- Creating a user-friendly, engaging, and informative online presence for both small businesses and business schools.
Cintra are a cloud architecture company that are partnered with AWS and Oracle. Their old website was dated with a lack of user journeys, that didn’t portray modernity and trust. The navigation was flooded with pages and no clear pathways to vital pages. They had a low intake of job applications which was an important objective for the stakeholders.
A lot of content was gated and therefore not accessible by users which causing a lot of drop offs on the site.
Cintra are a cloud architecture company that are partnered with AWS and Oracle. Their old website was dated with a lack of user journeys, that didn’t portray modernity and trust. The navigation was flooded with pages and no clear pathways to vital pages. They had a low intake of job applications which was an important objective for the stakeholders.
A lot of content was gated and therefore not accessible by users which causing a lot of drop offs on the site.
Cintra are a cloud architecture company that are partnered with AWS and Oracle.
Cintra are a cloud architecture company that are partnered with AWS and Oracle. Their old website was dated with a lack of user journeys, that didn’t portray modernity and trust. The navigation was flooded with pages and no clear pathways to vital pages. They had a low intake of job applications which was an important objective for the stakeholders.
A lot of content was gated and therefore not accessible by users which causing a lot of drop offs on the site.
Cintra are a cloud architecture company that are partnered with AWS and Oracle. Their old website was dated with a lack of user journeys, that didn’t portray modernity and trust. The navigation was flooded with pages and no clear pathways to vital pages. They had a low intake of job applications which was an important objective for the stakeholders.
A lot of content was gated and therefore not accessible by users which causing a lot of drop offs on the site.